CAMPAIGN
↓
To introduce the Hyundai Inster to a generation less interested in cars, the Are you in? campaign shifted the focus from technical features to cultural relevance and self expression. The Europe wide initiative reached young audiences across Instagram, TikTok, YouTube, ATL and Spotify, supported by national TV and cinema placements. By portraying the audience authentically and integrating the vehicle naturally into their world, the campaign built strong resonance. A custom song by Sogumm and DJ Seinfeld added a unique cultural touch.
With the content format InsterStudios, we turned the Inster into a creative hub where DJ Seinfeld and Sogumm collaborated for the first time. Their original track, created inside the car, powered the entire campaign and showcased its creative potential to audiences.
Director: Dexter Navy | TVC Production: Sterntag Film | Photographer: Matthew Jones | Content Production: HØJKANT