CASE STUDY
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“Is sausage all it takes?”
We hacked our way into the biggest pop culture hype of our era. By turning a job offer into a PR stunt. THE RÜGENWALDER #WURSTPROMOTER: a job that offered exclusive access to a Taylor Swift concert, for those willing to serve Bratwurst. This was possible because we were the stadium's official catering partner. Giving fans who normally have to pay ridiculous black market prices a chance to see their star and an opportunity for Rügenwalder Mühle to become talk of the town.
RESULTS
Over 500 Million organic PR impressions.
Over 32 Million earned media value.
42% rise in Google queries.
AWARDS
Eurobest 2024:
Media > Breakthrough on budget - Silver
ADC Europe 2025
Brand Experience > Live Stunts Brand Activation - Bronze
ADC Germany 2025
Brand Relations > Agenda Surfing >Trend-Based Campaigns - Bronze
Best Agency Award 2025 - Silver
Golden Award of Montreux 2025
CREATIVE USE OF MEDIA > Best Use of Social Media - GolD
The Internationalist Awards for Innovation in Media 2025 - Gold
Festival of Media Global Awards 2025
Best Campaign for a Local Brand - Gold
Max Award 2025
Media - Silver
Activation - Bronze
Community - Bronze
Deutscher Preis für Onlinekommunikation 2025
Kommunikation & Strategie > Brand Communications - Gold
Branchen, Ernährung & Konsumgüter > Silver
Deutscher Digital Award 2025
Digital Campaign > Cross-Media Campaign - Gold
Social Media > Social Media Campaign - Silver
Webby Awards 2025
Advertising, Media & PR Media Campaigns > Best Use of Earned Media - Nomminee