“A Young Woman Finds Courage in Hyundai’s Human-Centred Campaign.”

The campaign presents Hyundai’s hydrogen commitment through a human story that reflects perseverance and long term progress. “Clearly Committed” follows a young woman preparing a speech, with the NEXO appearing as a quiet enabler rather than a hero. The film’s complete depth of field and intimate editing create emotional clarity while avoiding automotive clichés. Alongside the Herofilm and a international TVC, 25 key visuals were produced, all reinforcing Hyundai’s vision Progress for Humanity through authentic, human centered storytelling.